Category: Fractional VP Sales

This category is for B2B SaaS and tech founders who have outgrown founder-led sales and need a real sales engine to scale, especially in the US market.

Fractional VP Sales is designed for companies that are closing deals but lack structure. You may have SDRs, AEs, or outbound activity, but pipeline feels inconsistent, forecasting is unreliable, and sales still depends too heavily on the founder. Hiring a full-time VP Sales often feels premature, risky, or expensive.

These articles explain when and why founders hire a Fractional VP Sales, what the role actually does, and how it differs from coaching, training, or consulting. You will learn how a Fractional VP Sales builds a US GTM system, defines ICP and messaging, installs sales processes, hires and enables teams, and creates predictable pipeline without slowing the business down.

At Elephant Edge Academy, Fractional VP Sales is not advice from the sidelines. It is hands-on revenue leadership focused on helping founders move from founder-led selling to a scalable US sales organization and their first $1M in predictable revenue.

If sales feels harder than it should, this category shows how leadership and systems fix the problem.