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Category: Go-To-Market (GTM)

This category covers go-to-market strategy for B2B SaaS and tech founders building or scaling sales in the US. It focuses on how to design a real GTM system, not just tactics. You will learn how to define ICP, choose the right GTM motion, align outbound and inbound, structure sales teams, and create predictable pipeline. These articles are for founders moving from founder-led selling to a repeatable US sales and revenue engine.

Venkatesh Majji · Feb 17, 2026

How 2020 Sales Habits are Crippling US GTM Success in 2026

Is your B2B sales strategy failing in the US? Learn how pre-2020 sales habits are crippling Go-To-Market success and how to fix it for 2026.

Go-To-Market (GTM) 13 min read
Venkatesh Majji · Feb 9, 2026

Why Your Old GTM Won’t Work in 2026; And What To Replace It With

Subscription fatigue is hitting B2B! Learn how the ‘Netflix Effect’ is reshaping US sales and go-to-market strategies in 2026. Adapt now!

Go-To-Market (GTM) 15 min read
Venkatesh Majji · Feb 7, 2026

Selling SaaS to US: Who make decision in US Small Businesses

Fractional VP Sales Go-To-Market (GTM) Sales Trends 8 min read
Venkatesh Majji · Feb 5, 2026

How International Healthcare Companies Can Crack the US Mid-Market

Go-To-Market (GTM) 7 min read
Venkatesh Majji · Feb 3, 2026

US Sales Methodology Explained: Why Frameworks Fail Without GTM Systems

Go-To-Market (GTM) Must Read 8 min read
Venkatesh Majji · Feb 2, 2026

What Is a US Sales Strategy for SaaS?

Fractional VP Sales Go-To-Market (GTM) 8 min read
Venkatesh Majji · Jan 27, 2026

Why a Fractional VP of Sales Is Critical for B2B Tech Companies Targeting the US Market

Fractional VP Sales Go-To-Market (GTM) Sales Trends 7 min read
Venkatesh Majji · Jan 3, 2026

What Is SaaS GTM? A Practical US-First Breakdown (Beyond Slides & Frameworks)

Editors Pick Go-To-Market (GTM) Must Read Sales Trends 5 min read
Venkatesh Majji · Jan 2, 2026

US SaaS Go-To-Market Strategy: A 7-Step Framework for Founders

Launching SaaS in the US? Get our 7-step US SaaS go-to-market strategy framework. Define your ICP, nail your messaging, and dominate the market. Start now!

Go-To-Market (GTM) Must Read 12 min read
Venkatesh Majji · Dec 29, 2025

International Lead Generation: 5 Proven Strategies to Find Qualified Leads in New Markets

Unlock international growth! Discover 5 proven strategies for generating qualified international leads and expanding your business into new markets. Get actionable tips now!

Go-To-Market (GTM) 8 min read

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