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Category: Go-To-Market (GTM)

This category covers go-to-market strategy for B2B SaaS and tech founders building or scaling sales in the US. It focuses on how to design a real GTM system, not just tactics. You will learn how to define ICP, choose the right GTM motion, align outbound and inbound, structure sales teams, and create predictable pipeline. These articles are for founders moving from founder-led selling to a repeatable US sales and revenue engine.

How to do Value-First Selling in the US Market
Venkatesh Majji · Feb 17, 2026

How to do Value-First Selling in the US Market

Navigate the ‘Great B2B Sales Reset’ of 2026 with a value-first strategy. Prepare for the future of B2B sales in the US market.

Go-To-Market (GTM) 14 min read
Moving from Relationship-Driven to Value-Driven Sales in the US GTM
Venkatesh Majji · Feb 17, 2026

Moving from Relationship-Driven to Value-Driven Sales in the US GTM

Discover the ‘Great B2B Sales Decoupling’ in 2026! Learn how value-driven sales are replacing relationship-driven approaches. Master new B2B sales techniques.

Go-To-Market (GTM) Sales Trends 13 min read
B2b Sales training for US market
Venkatesh Majji · Feb 17, 2026

Breaking Free from Outdated Sales Training Methods in the 2026 US Market

Outdated B2B sales training holding you back? Detox your strategy for 2026 US market success. Modern methods, proven results. Learn more!

Fractional VP Sales Go-To-Market (GTM) 13 min read
How 2020 Sales Habits are Crippling US GTM Success in 2026
Venkatesh Majji · Feb 17, 2026

How 2020 Sales Habits are Crippling US GTM Success in 2026

Is your B2B sales strategy failing in the US? Learn how pre-2020 sales habits are crippling Go-To-Market success and how to fix it for 2026.

Go-To-Market (GTM) 13 min read
B2B Sales in US is Reshaping in 2026
Venkatesh Majji · Feb 9, 2026

Why Your Old GTM Won’t Work in 2026; And What To Replace It With

Subscription fatigue is hitting B2B! Learn how the ‘Netflix Effect’ is reshaping US sales and go-to-market strategies in 2026. Adapt now!

Go-To-Market (GTM) 15 min read
Selling SaaS in US
Venkatesh Majji · Feb 7, 2026

Selling SaaS to US: Who make decision in US Small Businesses

Fractional VP Sales Go-To-Market (GTM) Sales Trends 8 min read
selling Healthcare to US mid-market
Venkatesh Majji · Feb 5, 2026

How International Healthcare Companies Can Crack the US Mid-Market

Go-To-Market (GTM) 7 min read
US Sales methodology
Venkatesh Majji · Feb 3, 2026

US Sales Methodology Explained: Why Frameworks Fail Without GTM Systems

Go-To-Market (GTM) Must Read 8 min read
What-is-US-saas-GTM-Strategy
Venkatesh Majji · Feb 2, 2026

What Is a US Sales Strategy for SaaS?

Fractional VP Sales Go-To-Market (GTM) 8 min read
Fractional VP Sales is Important for B2B Tech Companies targeting US Market
Venkatesh Majji · Jan 27, 2026

Why a Fractional VP of Sales Is Critical for B2B Tech Companies Targeting the US Market

Fractional VP Sales Go-To-Market (GTM) Sales Trends 7 min read

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