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Category: Must Read

Venkatesh Majji · Dec 31, 2025

Fractional VP Sales vs. Full-Time VP: Which is Right for Your Scaling Startup?

Fractional VP Sales vs Full Time VP: Choosing the right sales leader is crucial for startup success. Compare costs, impact, and risk to find your ideal fit. Learn more now!

Fractional VP Sales Must Read 12 min read
Founder Led Sales
Venkatesh Majji · Dec 29, 2025

Why Founders Should Own Sales Until They Can Document Their Own Playbook

Editors Pick Must Read 4 min read
Venkatesh Majji · Dec 24, 2025

Going from 1 to 10 in US Market. What Founders Need to Know.

Fractional VP Sales Must Read 2 min read
Venkatesh Majji · Dec 24, 2025

What Happens When You Treat GTM as Ad-Hoc Instead of an Operating System While Entering the US Market?

Go-To-Market (GTM) Must Read 4 min read

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